Influencer Marketing for Marketplaces and Classifieds

Both sides of the marketplace, cast separately

Supply and demand need different creators. Sellers come from declutter and minimalism accounts, parents clearing outgrown clothes and toys, small resellers running a side income, and collectors moving specialist stock. Buyers come from thrift and second-hand fashion creators, renovation and furniture-flipping creators, students and value-focused audiences, and hobbyists hunting parts. Category specialists matter as much as generalists: a platform with a strong car, electronics or baby-goods vertical needs creators who live inside that vertical. We cast each side against the imbalance you actually have, and every shortlist reaches you for approval or runs on delegated approval when the content calendar is monthly and unforgiving.

Formats are procedural and repeatable, which is exactly what a platform needs. Listing speedruns showing how few taps it takes to publish. Haul content assembled from a week of finds with prices on screen. Before-and-after restoration of something bought for very little. Safe-meetup and payment-protection walkthroughs, which double as trust content. Sold-in-a-day reaction clips. The interface sequence is agreed with your product team before briefing, so no screen in a video has been superseded by a release, and quality control confirms the flow still matches the live app before a publication is counted.

• Separate casting tracks for the supply and demand sides of the platform
• Listing speedruns, haul content and restoration formats built to repeat monthly
• Trust content: safe meetups, payment protection, dispute handling
• Vertical-specific casting wherever inventory needs building

Always-on UGC as a standing operation

Our recurring work for a classifieds platform runs as a monthly brief rather than a campaign. A standing roster receives a fresh content structure each cycle, delivers assets in the ratios and durations the media team specifies, and rotates so the creative never settles into one face or one city. Usage rights are cleared per asset and documented, so a clip that starts winning in paid can be extended without renegotiation. Because recruitment, contracting, payments and delivery all run on our own software, raising or cutting the monthly volume needs no redesign of the workflow, and opening a new country means briefing a fresh set of local creators rather than rebuilding the programme.

Installs, listings and the numbers behind them

Platform clients measure differently from product brands, so instrumentation is agreed before the first brief. Creator-specific deep links and promo codes track installs and first listings, our reporting integrates with any CRM so the data lands where your growth team works, and an affiliate layer of thousands of small creators keeps a long tail of signups arriving between waves. Reporting pairs views, engagement and comment sentiment with the themes underneath them: what puts sellers off, which fees people complain about, which category buyers wish you carried. That comment layer is usually the most actionable part of the report, and social listening benchmarks it against competing platforms.

Marketplace campaigns across Europe

Second-hand behaviour is not uniform. Resale is mainstream and unembarrassed in the Nordics and the Netherlands, growing quickly in Poland and the Czech Republic, and still carries different social signals further south and east. Payment and delivery expectations differ too, from cash on collection in some markets to integrated shipping and escrow in others, which changes which trust formats matter. We cast locally in local language across any EU market and the UK, adapt the interface walkthrough to the local app version and currency, and run anywhere from one launch wave to continuous activity of 50 to 1,000 creators per month per country. Agencies buying this as white-label execution keep their client relationship while we run recruitment and delivery underneath.