A monthly creator cohort
New creators recruited each month against the running brief; the best can return in later months or join a brand community.
Product 2 · Monthly creator programme
New creators. New content. Every month.
A rolling programme instead of a one-off: each month a fresh cohort of nano and micro creators shows your product in their everyday lives, in one country or several. Predictable cost, compounding learnings and a content library that grows every month.
50 · 100 · 300+creator activations per month, per country
12reports a year, one content library
1project lead for the whole programme
What a monthly programme includes
Everything in a campaign, organised as a rhythm your brand calendar can rely on.
Themed briefs
Monthly themes follow your calendar: launches, seasons, retail promotions, usage occasions.
Approvals on a fixed rhythm
Candidates presented on set days; you approve in the workspace within 48 hours so the month stays on schedule.
Logistics every month
Products received, kitted and shipped from our centre in monthly batches with tracking.
Publication tracking and content library
Every publication tracked; approved content collected in a library your team can search by month, product and format.
Paid amplification of the month’s best
The strongest publications of each month amplified with Spark Ads or partnership ads within the agreed budget.
Monthly report
Delivery, views, reach, interactions and comment themes per month, with month-on-month comparisons on the same definitions.
Quarterly review
What worked, what to change, which creators to keep, whether to add a country or move to a brand community.
Example monthly configurations
Monthly volumes per country. Programmes usually start at 50 or 100 and grow once the first quarter’s results are in.
The format NEONAIL runs within the Cosmo Group programme: a consistent presence in creators’ routines and fresh content every month.
Enough volume to follow a monthly product or promotion calendar and still build a sizeable content library.
Continuous nationwide visibility with material for paid amplification every month.
The same monthly rhythm in several countries, each with a local cohort, consolidated in one report.
Monthly programme, campaign or community?
Choose the rhythm that matches your calendar. Programmes can start with a campaign wave and move into a monthly rhythm after the first results.
| Monthly programme | Campaign | Brand community | |
|---|---|---|---|
| Rhythm | New wave every month | One wave, agreed dates | Continuous, members activated as needed |
| Creators | 50, 100, 300 or more per month | 50–1,500 per country | Membership and monthly activations planned separately |
| Best for | Always-on presence, seasonal calendar | Launch, retail moment, trial, market entry | Repeat briefs, advocacy, owned creator pool |
| Commitment | Per month, rolling | Per campaign | Build project or annual management |
| Reporting | Monthly report + content library | One report per wave | Continuous dashboard + periodic reports |
How a month runs
- Week 1
Theme and brief for the month confirmed; recruitment of the month’s cohort starts; candidates presented for approval.
- Week 2
Approvals closed; agreements signed; products kitted and shipped with tracking.
- Weeks 3–4
Publications go live and are tracked daily; content checks; the best posts selected for amplification.
- Month end
Monthly report and content library update; the next month’s theme confirmed.
- Quarterly
Review of results, cohort changes, budget, countries and the option to build a brand community.
Recurring programmes we run
NEONAIL · 50 creators every month
A recurring beauty programme within the Cosmo Group relationship for NEONAIL and NEO MAKE UP: fresh content and a consistent presence in creators’ routines.
Explore the case study ↗
NutriBullet · consecutive waves
500+ creators and 900+ pieces of content across campaign waves in Poland and Romania, 2025–2026.
Explore the case study ↗Questions about monthly programmes
What is the minimum commitment?
Programmes are planned per month on a rolling basis; a first quarter gives enough data for a meaningful review. There is no platform licence or database fee.
Do the same creators return every month?
As agreed. Cohorts can rotate fully, keep a share of returning creators, or move the best performers into a managed brand community.
Can the theme change every month?
Yes. Monthly briefs follow your calendar: launches, seasons, promotions, usage occasions. Structural changes to the creator profile are agreed at the quarterly review.
Can we pause or scale?
Yes, with notice agreed in the scope. Volumes can move between 50, 100 and 300 per month, and countries can be added as separate cohorts.
How is a monthly programme reported?
A monthly report on the same definitions every month, plus a searchable content library. Quarterly reviews compare months and set the next quarter.
Plan your monthly programme.
Tell us the product, the countries and the monthly volume. You get a programme plan within two working days.