Creator recruitment against the brief
Audience, category, market, language and content quality. Recruited for this campaign, not pulled from a list.
Product 1 · Large-scale creator campaign
One brief. 50–1,500 creators. One delivered campaign.
The campaign format for launches, retail moments, product trials and market entries. We recruit and verify the creators, you approve them, we ship the products, track every publication and hand you one report per country. With or without product shipping, with creator publications or content only.
50–1,500creators per country, one wave
1–8countries from one brief
≤ 10 daysworking days from last publication to report
What a campaign includes
Every module below is defined in the scope. Nothing depends on the client having its own creator tools or staff.
Verification and your approvals
Every profile checked by our team; you approve in the campaign workspace on a 48-hour rhythm, or delegate against an agreed profile.
Agreements, payouts, disclosure
Creator agreements, payments, usage rights and platform-specific ad disclosure handled by NanoBuzz.
Product logistics
Received, kitted and shipped from our own centre with tracking and replacements. Content-only campaigns skip the parcels, not the process.
Content checks and publication tracking
Content checked against the brief where agreed; every publication tracked with link, date, platform and metrics.
Paid amplification
Spark Ads and partnership ads on the strongest publications, with agreed rights and budget; reported separately from organic results.
Comment and sentiment reading
What audiences say about the product, not only how many saw it. On request, comment themes and sentiment in the report.
One report and a data export
Views, reach, interactions and engagement defined once; per-country and consolidated totals; every publication listed.
Example configurations
Volumes are commissionable scopes per country. The right size follows your objective, product and category, not the other way round.
A niche launch, a regional test or a premium product where each creator gets more attention. Also the typical first wave in a new country.
Enough creators to appear across cities, categories and platforms at the same time. The scale NIVEA’s first campaign ran at.
Several creator profiles and formats in parallel, with strong material for paid amplification and a large content library.
Maximum breadth in one wave, usually in staggered cohorts with separate creator lists. Larger programmes run as consecutive waves.
Campaign, monthly programme or community?
The same operation, different rhythm. Most clients start with a campaign and move to a monthly programme or a community after the first results.
| Campaign | Monthly programme | Brand community | |
|---|---|---|---|
| Rhythm | One wave, agreed dates | New wave every month | Continuous, members activated as needed |
| Creators | 50–1,500 per country | 50, 100, 300 or more per month | Membership and monthly activations planned separately |
| Best for | Launch, retail moment, trial, market entry | Always-on presence, seasonal calendar | Repeat briefs, advocacy, owned creator pool |
| Commitment | Per campaign | Per month, rolling | Build project or annual management |
| Reporting | One report per wave | Monthly report + content library | Continuous dashboard + periodic reports |
How a campaign runs
- Day 0
Brief: product, audience, countries, creator volume, shipping yes/no, timing.
- Day 2
Plan and scope: creator profile, deliverables, logistics, rights, paid support, budget, reporting.
- Weeks 1–3
Recruitment and verification; your approvals in the workspace; agreements signed.
- Weeks 3–4
Products received, kitted and shipped with tracking; briefs to every creator.
- Weeks 4–8
Publications tracked daily; content checks; replacements; paid amplification of the strongest posts.
- +10 working days
Report and data export; learnings and the plan for the next wave or next country.
Campaigns delivered in this format
ORLEN Paczka · Poland · May–July 2026
102 creators, 170+ publications, 6.2M impressions, 4.58M reported reach, 1,652 comments analysed. Includes paid support.
Explore the case study ↗
NIVEA via Fuse · Poland · 2026
300 creators in the first completed campaign; the programme is now commissioned at 1,200 creator collaborations.
Explore the case study ↗
NutriBullet PRO900 · Poland · 2025
One wave: 1.2M impressions and 683.6K reported reach, part of a programme spanning 500+ creators and 900+ content pieces.
Explore the case study ↗Questions about campaigns
What is the smallest campaign you run?
50 creators in one country. Below that, the coordination overhead of a managed campaign is hard to justify; smaller briefs usually fit better into a monthly programme.
Can a campaign run in several countries at once?
Yes. Each country gets its own creator cohort, local-language brief and schedule; approvals, definitions and the report are shared. Waves can be staggered by market.
Do we need to ship products?
No. Content-only and publication campaigns without shipping run through the same process. If products are shipped, our own logistics centre handles intake, kitting, dispatch and tracking.
Who owns the content?
Rights are agreed before launch: publication on the creator’s channel as standard; extended usage for your channels and ads as an option, specified per format and period.
How is success measured?
Against the deliverables in the scope: creators activated, publications delivered, and views, reach and interactions on the same definitions. Organic and paid are separated wherever the data allows.
How fast can we start?
Recruitment starts on signature. A Polish wave with shipping typically publishes within four to six weeks; content-only and repeat waves are faster.
Ready to brief a campaign?
Product, countries, creator volume and timing. You get a plan within two working days.