Blog
Research summaries, campaign economics and stories from real projects, written by the team that recruits the creators, ships the parcels, checks the publications and reads the comments. We publish when there is something worth saying, and every number traces back to a source we can defend.
5 September 2026
Choose the job you need creators to do, then choose their scale. A famous face and a monthly programme of hundreds of product stories solve different problems.
1 September 2026
Bartosz Wdowiak and Łukasz Wdowiak plan to be in Paris on 4 and 5 November for Paris Creator Week 2026, with one focus: making large nano and micro creator programmes operationally manageable across Europe.
1 September 2026
Bartosz Wdowiak and Łukasz Wdowiak will be in Lisbon from 9 to 12 November for Web Summit 2026. We are going to talk about the operational side of running nano and micro creator programmes across Europe.
20 August 2026
A campaign report should let a client verify every claim in it without calling us. That takes four layers: verified publications, performance data, comment themes and sentiment, and social listening against category benchmarks.
15 July 2026
A nationwide creator campaign for ORLEN Paczka produced 176 publications from 102 nano and micro creators, 6.19 million views and 23,030 interactions. Then we read all 1,652 comments. Here is what they changed in how we brief.
26 May 2026
Julia Szczepkowska has joined our Warsaw team as Sales Manager. The role covers brands and agencies at the stage where an ambition becomes a brief with markets, creator numbers and a timeline attached.
25 April 2026
At the LuckyTalks conference in Warsaw, co-founder Bartosz Wdowiak argued that micro and nano influencers are designers of emotional connections, not just reach vehicles.
25 April 2026
A local micro-influencer campaign built around the renovation of the ANIA KRUK Warsaw store: rebranding storytelling, neighbourhood creators and a unified visual language.
25 April 2026
Influencer marketing has become a primary driver of sales and trust. Here is when it pays off, what the numbers say about micro creators, and the three mistakes that sink campaigns.
25 April 2026
Growing acceptance of paid collaborations, creators seen as modern self-made people and a key source of product discovery: what the newest Polish research means for brands.
24 March 2026
Our co-owner represented NanoBuzz at an industry breakfast organised by SPIM together with EIMA. The agenda covered the unglamorous part of creator marketing: standards, measurement and disclosure, and where each of them still needs work.
17 February 2026
One big name is one decision, one contract and one publication. Hundreds of small creators are a pattern. Here is how the ambassador model works, what an always-on programme contains, and when a single name still wins.
20 January 2026
In January we reviewed the year ahead with Stratega, our research and recruitment partner. The plan came out narrower than expected: campaigns across Europe, the NanoBuzz Club platform, and recruitment run as a standing operation.
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