Emotions surrounding influencers have been growing for years – from admiration to skepticism. However, the latest study prepared by Y&LOVERS for the Brandlift agency shows that the real attitude of Poles towards creators is more complex, and brands themselves can draw very specific conclusions from this data.

Influencer marketing is no longer just an add-on to a marketing strategy, it has become one of the most effective tools for driving sales and building brand trust.

In September 2025, we carried out an influencer campaign for the jewelry brand Ania Kruk, which is currently undergoing a rebranding process.

At the end of October, another edition of the LuckyTalks conference took place at Warsaw’s BEC, organized by LuckyYou under the theme “Designing Experiences: From Clicks to Emotions.”