At the end of October, another edition of the LuckyTalks conference took place at Warsaw’s BEC, organized by LuckyYou under the theme “Designing Experiences: From Clicks to Emotions.”
Naturally, NanoBuzz couldn’t be missing from the stage - our co-founder, Bartosz Wdowiak, shared insights on how micro- and nano-influencers are becoming designers of emotions, and how influencer marketing is increasingly moving beyond traditional metrics such as reach and click rates.
Micro and nano-influencers - authenticity within reach
In his talk, “From Influencer Marketing to Emotions”, Bartosz demonstrated that working with smaller creators has become one of the most authentic and emotionally engaging experiences a brand can offer its audience.
He also showcased several NanoBuzz influencer marketing campaigns, proving that well-planned micro-influencer and nano-influencer collaborations can achieve a variety of goals - from building brand awareness and driving conversions to supporting SEO Search through valuable social media content.
Views and reach are no longer enough
Today’s influencer marketing campaigns go far beyond just views and reach. They increasingly serve as tools for designing emotional experiences that capture attention, inspire, and leave a lasting impression. Brands that choose to work with micro- and nano-influencers gain authenticity, trust and precision targeting, reaching specific audiences in a genuine way.
As Bartosz Wdowiak emphasized, the power of collaborating with micro-influencers lies in their closeness, trust and creativity - values that are difficult to achieve through campaigns built solely around big names and mass reach.
Measuring emotions - check the sentiment in campaign comments
Before concluding, NanoBuzz also addressed the topic of measuring and reporting influencer campaigns. Bartosz demonstrated how, beyond standard metrics, brands can leverage qualitative analysis, especially sentiment analysis of campaign comments. He presented the results of one of NanoBuzz’s micro-influencer campaigns to illustrate how such emotional data can enrich campaign reporting.
We’d like to thank LuckyYou for organizing such an inspiring event, and all participants for the engaging discussions about what truly drives modern marketing - emotions, authenticity and people.
