Insights

Creator marketing insights and benchmarks

Dated, quotable analyses from delivered campaign reports and public benchmarks. Each piece states where its figures come from and how they were calculated, so you can cite them, argue with them or take them into a budget meeting.

Updated 4 September 2026

How to compare creator campaigns on the same terms.

The ORLEN Paczka campaign in Poland generated 170+ tracked publications, 6.2 million reported impressions and 4.58 million reported reach, according to the July 2026 client report. These are campaign totals including media support. They show what this programme delivered; choosing between a distributed creator programme and larger creators requires a separate comparison of objectives, scope, total cost and measurement.

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