Industries
Influencer marketing by industry
Every category has its own creators, its own disclosure rules and its own idea of proof. The pages below explain how we cast, brief, ship and report in each one, with the same operational spine underneath: recruitment against a brief, client approvals, product logistics from our EU hub and comment-level reporting.
Beauty, personal care and home
Influencer Marketing for Beauty Brands
Creator campaigns for beauty brands: always-on publication programs, product seeding and comment-level reporting from one European operations partner.
Influencer Marketing for FMCG Brands
FMCG creator campaigns at scale: everyday products woven into everyday content by hundreds of nano and micro creators, with logistics and reporting handled.
Influencer Marketing for Home Appliances
Creator campaigns for home and kitchen appliances: product-in-use demos at scale, seeding logistics for bulky goods and review generation across Europe.
Influencer Marketing for Cleaning and Home Care Brands
Creator campaigns for stain removers, detergents and cleaning gadgets: before-and-after proof, cleaning-hack formats, seeding logistics and European reporting.
Influencer Marketing for Pet Food and Animal Health
Creator campaigns for pet food, supplements, vet products and accessories: pet-owner casting, seeding logistics and claim-safe reporting across Europe.
Food, drink and wellbeing
Influencer Marketing for Food and Beverage Brands
Creator campaigns for packaged food, frozen, dairy, drinks and plant-based: recipe formats, purchase reimbursement for perishables and European reporting.
Influencer Marketing for Snack Brands
Mass creator seeding for crisps, sweets, bars and drinks: snack-moment briefs, retail-window timing and comment-level reporting from one European partner.
Influencer Marketing for Coffee Brands
Creator campaigns for beans, capsules, machines and cafes: morning-routine content, subscription trials, seeding logistics and verified reporting across Europe.
Influencer Marketing for Fitness Brands
Creator campaigns for gyms, supplements, activewear, home equipment and fitness apps: claim-safe briefs, seeding logistics and verified reporting across Europe.
Influencer Marketing for OTC, Pharmacy and Supplement Brands
Creator campaigns for vitamins, probiotics, pharmacy skincare and OTC lines: approved-claim briefs, per-market disclosure and verified reporting across Europe.
Influencer Marketing for Kids and Parenting Brands
Creator campaigns for baby care, toys, kids' food and family services: parent-creator casting, child-safety rules in every brief, verified European reporting.
Tech, apps and connectivity
Influencer Marketing for Consumer Tech
Creator campaigns for consumer electronics: product-in-use content, honest reviews and launch waves from trusted nano and micro creators across Europe.
Influencer Marketing for Mobile Phone Brands
Smartphone launch waves with review-style creators: unboxing, camera tests, embargo discipline, device logistics and verified multi-market reporting in Europe.
Influencer Marketing for SIM, eSIM and Traveller Services
Creator campaigns for eSIM apps, roaming and MVNOs: travel, expat and student creators, QR activation demos, promo-code tracking and reporting across Europe.
Influencer Marketing for Software and Apps
Creator campaigns for SaaS and consumer apps: install-led briefs, trial codes, licensed UGC for paid user acquisition and verified reporting across Europe.
Influencer Marketing for VPN and Cybersecurity Products
Creator campaigns for VPNs, password managers and antivirus: compliance-safe claims, affiliate and promo-code tracking, and verified reporting across Europe.
Influencer Marketing for Gaming and Entertainment
Creator campaigns for games, streaming services, cinema releases and events: TikTok LIVE, watch-along and reaction formats plus verified reporting in Europe.
Influencer Marketing for Banks and Fintech
Creator campaigns for banking apps, cards, BNPL and investing platforms: financial-promotion compliance, tracked signups and verified reporting across Europe.
Retail, fashion and lifestyle
Influencer Marketing for E-commerce
Creator campaigns for e-commerce: UGC for performance ads, review volume, TikTok Shop programs and measurable traffic from trusted small creators.
Influencer Marketing for Marketplaces and Classifieds
Creator campaigns for marketplaces, classifieds apps and second-hand platforms: always-on UGC briefs, listing demos, tracked installs and European reporting.
Influencer Marketing for Fashion Brands
Creator programmes for apparel, footwear and jewellery: try-on hauls, sizing and returns logistics, licensed UGC and drop-timed waves across Europe.
Influencer Marketing for Logistics & Parcel Brands
Creator campaigns for parcel and logistics brands: everyday-habit storytelling at national scale, proven by our ORLEN Paczka program.
Influencer Marketing for Hotels and Travel Brands
Hosted-stay creator programmes for hotels, resorts, OTAs, tourism boards and airlines: guest-matched casting, stay logistics and verified reporting in Europe.
Influencer Marketing for Car Brands and Mobility
Creator campaigns for car brands, dealers, EV, car care and micromobility: test-drive logistics, local dealer waves and claim-safe reporting across Europe.
Influencer Marketing for Bikes, E-bikes and Micromobility
Creator campaigns for bikes, e-bikes, scooters, cycling gear and sharing apps: test-ride briefs, freight logistics, safety rules and reporting across Europe.
Influencer Marketing for Real Estate and Property Marketplaces
Creator campaigns for developers, rental platforms and property portals: city-level casting, viewing content, UGC briefs and verified reporting across Europe.
Influencer Marketing for Music Promotion
Creator campaigns for labels and artists: TikTok sound waves, dance and lip-sync challenges, pre-save pushes, LIVE support and reporting across Europe.
Influencer Marketing for Education and Online Courses
Creator campaigns for language apps, universities, e-learning and tutoring: student creators, enrolment-window timing, tracked signups and European reporting.
Your category is not listed?
Almost every consumer brief maps onto one of three patterns: a nationwide awareness programme with hundreds of small creators, a product-in-use seeding campaign, or an always-on publication rhythm that never stops. The category page tells you which creators exist for it in each market and what the disclosure rules require; the campaign pattern comes from the brief.
If you sell to consumers in Europe and your category is not on this page yet, send the brief anyway. We will answer with the closest reference campaign and a scenario with creator numbers, agreed content deliverables and measurement for your market.
Plan your creator campaign
Send a short brief and get a proposal with creator mix, logistics plan and reporting scope. Or book a 30 minute intro call.