Influencer Marketing for Fashion Brands

Try-on hauls, outfit content and the bodies in them

Casting breadth is the strategy. Petite and tall creators, plus-size creators, workwear creators dressing for an office with a dress code, streetwear creators, modest-fashion creators, second-hand-minded audiences who care about fabric and longevity, and jewellery creators whose whole aesthetic is layering and stacking. Each brings an audience that has been ignored by mainstream fashion advertising and is therefore unusually responsive. You approve the shortlist against audience data, or delegate approval when a drop is moving faster than a review cycle allows.

The formats do different jobs. Hauls generate consideration volume. Styling videos build outfit value and raise basket size. Detail content, close on stitching, clasp, chain weight or leather grain, carries jewellery and premium apparel where the decision is tactile. Get-ready sequences place the piece in the occasion it was bought for. Every publication is checked before it goes live for correct product names, correct sizing information and correct disclosure.

• Casting for body diversity, styling voice and occasion rather than follower tier
• Haul, styling, detail and get-ready formats mapped to different funnel jobs
• Licensed creator imagery cleared for product pages, listings and paid social
• Drop-timed waves that publish while the collection is still in stock

Sizing, returns and the logistics fashion actually needs

Nothing derails a fashion wave faster than a garment that does not fit. We collect measurements and preferred sizing before dispatch, ship from our own EU logistics hub with tracked delivery, and hold a small exchange buffer so a wrong fit becomes a two-day fix rather than a dropped publication. Where fit is unpredictable, or where a brand wants the creator to experience the real checkout, purchase support works better: the creator orders from your store at their own size and is reimbursed, which simultaneously tests your delivery promise and your returns flow. Sample recovery, where a collection piece must come back, runs on a scheduled return leg with the same tracking.

Drops, always-on programmes and licensed content

Fashion calendars have shortened to the point where a single campaign is the wrong instrument. The brands that hold attention run a standing roster: a base layer of creators publishing every month, intensified into waves when a drop or a seasonal collection lands, scaling between 50 and 1,000 creators per month per country. Dedicated brand communities, recruited and managed in our own software, keep those creators warm between drops and give you a group to activate at short notice. Licensed best-performing content flows into paid social and onto product pages where usage rights permit, so a wave that generated organic reach in March is still lowering acquisition cost in July.

Fashion across European markets

The same garment behaves differently across the continent. Sizing conventions and expectations of fit vary, the season is offset by weeks between Iberia and the Nordics, price positioning that reads as accessible in Sweden reads as premium in Bulgaria, and returns behaviour differs enough to change which markets suit generous try-on offers. We build the wave per country in the local language, adapt sizing guidance to local conventions, and apply each market's disclosure standard, including the French labelling duties that also cover retouched and AI-generated imagery. One contract, one project manager, and one report covering views, engagement, comment sentiment and the recurring fit and quality questions audiences raise.