Strategy review with Stratega: how NanoBuzz plans 2026

In January 2026 we sat down with Stratega, our research and recruitment partner company, to review what NanoBuzz should actually do this year. The conclusion was narrower than we expected: three priorities and no side projects. Nano and micro creator campaigns run at European scale, the NanoBuzz Club platform that holds those campaigns together, and a recruitment operation strong enough to keep both supplied with creators.

Priority one: nano and micro campaigns across Europe

The first priority is the work itself: campaigns built on many small creators, delivered across European markets by one operational team. Our network covers 20,000+ creators in 25+ European countries, and the model we back is breadth rather than celebrity, from one-off launches to always-on programmes of 50 to 1,000 creators per month per country. Teams in Warsaw and Poznań, Prague and Bucharest cover their regions directly, and every other market is run from Warsaw with native-language project support. The commercial commitment stays the same everywhere: creator and content deliverables and the measurement plan per market are written into the contract.

Priority two: NanoBuzz Club as the operating system

The second priority is NanoBuzz Club, the software our campaigns actually run in. Creators are recruited into it, briefed in it, approved in it and reported from it, which is what allows one project manager to carry recruitment, contracts, payments, usage rights, disclosure compliance, logistics, quality control and reporting for a client. Client approval of every creator sits in the same place, or is delegated to us when speed matters more than sign-off. This year the roadmap concentrates on brand communities: dedicated creator groups recruited and managed for a single brand rather than assembled again for every activation.

Priority three: recruitment as a standing operation

The third priority is recruitment, run with Stratega as a permanent operation rather than a search that begins when a brief lands. A campaign for three hundred creators in a category as specific as parenting or DIY is only possible if the pipeline was being filled months earlier, in the right countries and the right languages. That work is unglamorous: sourcing, verification of audience data, contact, onboarding, contracting, payment details, and keeping people active between campaigns. It is also the difference between promising numbers in a proposal and guaranteeing them in a contract.

What we deliberately did not add

Reviews are useful mostly for what they remove. We are not becoming a self-serve platform, we are not moving into celebrity casting, and we are not adding services that fail to feed the three priorities above. The agency stays an operator: brands and agencies brief us, and we run the chain from recruitment to the final report. For media and creative agencies that means exactly what it meant last year, a white-label supplier that stays behind the scenes while the agency keeps the client relationship and the credit.

What it means for clients this year

Three practical consequences. Campaign timelines get shorter, because the creator pipeline exists before the brief arrives. Reporting keeps getting deeper, with views, engagement, comments, comment sentiment and social listening arriving in one export rather than three. And always-on programmes become the default proposal for brands that need presence rather than a moment: our beauty programme covering NEONAIL and NEO MAKE UP runs 75+ publications a month on an annual renewable contract, which is the shape most brands should be planning towards.