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Case study · ORLEN Paczka
ORLEN Paczka: everyday convenience at national scale
A parcel-locker brand woven into the daily content of creators across Poland.
102nano and micro creators
170+publications across TikTok and Instagram
6.2Mimpressions
4.58Mreported reach
Campaign facts
- Campaign period
- 19 May – 3 July 2026 (46 days)
- Report date
- 8 July 2026 (final report v2)
- End brand
- ORLEN Paczka
- Country
- Poland
- Objective
- Nationwide everyday visibility of parcel lockers; content and comment evidence for the client team
- Creators activated
- 102 nano and micro creators (11 categories)
- Publications
- 176 tracked publications on TikTok and Instagram
- Impressions
- 6.19M across formats, including paid amplification (≈97% of views paid)
- Reported reach
- 4.58M (aggregated per publication, not deduplicated)
- Interactions
- 23,030 likes, comments, saves and shares; 1,652 comments analysed
- Content engagement rate
- 11.2% = interactions / organic views (0.37% on all views)
- Platform and reporting
- NanoBuzz campaign workspace; report with publication list, comment themes and sentiment
- Logistics
- No product shipping (service campaign)
- Page updated
Source: NanoBuzz client report for ORLEN Paczka, July 2026, delivered version 2. Results include paid amplification. Reported reach is aggregated across content and platforms and may include overlapping audiences.
Campaign board
Explore the campaign report
Real creator publications, campaign totals and historical view counts. Filter the selection, watch clips and open the original posts.
Campaign workspacePoland · TikTok & Instagram
ORLEN Paczka
Approve the creators. Choose the posts to amplify.
Interactive example using selected public campaign records. Your choices stay in this page: no real approvals are recorded and no paid campaign is launched.
Posts selected for a media brief: 0Creators approved in this example: 0
Discuss this campaign workflow
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Start with creator approval, then compare published content and select your strongest posts. Budget, usage rights, targeting and launch are agreed in the paid-media brief.
170+Published materials
6.2MCampaign impressions
4.58MReported reach
Campaign report: ORLEN Paczka, July 2026. Totals include the campaign’s media support; they are not organic-only results. Creator figures are historical publication snapshots.
Publications in selection: 12 · showing 4
Interactive report example · Published campaign assets · Historical results, not a live client account
The challenge
ORLEN Paczka competes in a category ruled by habit: people ship parcels the way they always have. The brand needed parcel lockers to show up inside everyday life, not inside ad breaks, at national scale and with results the client team could verify line by line.
The operation
We ran the full operational chain: creator recruitment from our national network, client approvals on every profile, structured briefs, publication tracking, paid amplification of the strongest posts and comment-level reporting in the campaign hub.
Casting focused on lifestyle, beauty and family creators whose audiences make everyday shipping decisions. Pickup, return and send moments were built into content people already wanted to watch: hauls, errand vlogs, small-business routines.
- Nationwide creator casting with client approval on every profile
- Structured briefs turning locker moments into native content
- Every publication verified and tracked with links and metrics
- Paid amplification concentrated on proven posts
Results and reporting
From 19 May to 3 July 2026, 102 nano and micro creators delivered 170+ tracked publications for ORLEN Paczka in Poland. The July 2026 client report records 6.2M impressions and 4.58M reported reach across creator content and paid amplification.
For the client report, 1,652 campaign comments were collected and analysed, showing which convenience arguments landed, what objections appeared and where audiences asked practical questions about locations and returns.
Comment sentiment classification is part of our platform's reporting capability: methodologically documented, client-safe and delivered as an export alongside the publication tracker.
Why it worked
Three decisions carried the program. First, breadth over celebrity: many small trusted voices repeating the same everyday moment beats one big name mentioning it once, because habit change needs frequency inside real routines. Second, approval discipline: the client signed off every creator before launch, so the brand never appeared next to content it had not chosen. Third, amplification only after proof: paid budget went exclusively behind publications that had already performed organically, which kept media spend honest.
For parcel, delivery and utility brands in other markets, the playbook transfers directly: local casting at national breadth, scenario briefs anchored in genuine daily moments, and a reporting chain that lets the client verify every claim in the deck. The industry page for logistics and parcel brands breaks the model down step by step.
Publications from the campaign
Real creator publications from this program. No stock, no mockups.
Plan your creator campaign
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