Case study · NIVEA · via Fuse
NIVEA: from 300 creators to a 1,200-creator programme
Commissioned by Fuse. Delivered by NanoBuzz for NIVEA.
Campaign facts
- Status
- First campaign completed 2026; further campaigns commissioned (status confirmed 4 September 2026)
- Commissioning client
- Fuse (agency)
- End brand
- NIVEA
- Country
- Poland
- Objective
- Product seeding and creator publications at scale for personal-care products
- Creators
- 300 in the first completed campaign; 1,200 creator collaborations commissioned across the programme
- Logistics
- Product kits packed and shipped from the NanoBuzz logistics centre
- Platform and reporting
- Client approvals and publication tracking in the NanoBuzz campaign workspace
- Delivery model
- Agency partnership: Fuse leads the client relationship, NanoBuzz delivers
- Page updated
Programme scope confirmed 4 September 2026: the first 300-creator campaign is completed; the additional 900 collaborations are commissioned.
The agency partnership
Fuse commissions NanoBuzz to deliver nano and micro creator campaigns for NIVEA. The end brand knows NanoBuzz is the delivery partner, while Fuse leads the agency relationship.
The first campaign covered 300 creators. A further 900 creator collaborations have been commissioned, taking the programme scope to 1,200 across campaigns.
A campaign that can repeat
The programme brings creator selection, briefing, product coordination, publication tracking and reporting into one managed workflow. A dedicated campaign platform gives the teams visibility into the work.
This is the model NanoBuzz offers to brands and agencies across Europe: a defined campaign wave, recurring monthly waves, or a managed creator community around the brand.
What this example shows
A large creator brief can become a repeat agency partnership. The 1,200 figure describes the commissioned programme; it does not mean that all 1,200 creators have already published.
For your campaign, choose creator numbers by country, content formats, frequency and whether products need to be shipped. Usage rights, deliverables and measurement are agreed in the proposal.
Plan your creator campaign
Send a short brief and get a proposal with creator mix, logistics plan and reporting scope. Or book a 30 minute intro call.