1
Creator Recruitment & Onboarding
We sourced 150 influencers across multiple segments (health, fitness, food, and lifestyle) ensuring high relevance.
Thorough briefs highlighted NutriBullet’s key selling points: quick setup, effortless blending, and recipe versatility.
Time-Sensitive Execution: Since the campaign was highly time-sensitive, establishing contracts and picking 150 best-fit creators from our network of 20,000 was accomplished in just a few days—perfectly timed for last-minute Christmas shoppers.
2
Content Architecture
Short-Form Video Focus: Instagram Reels and TikTok videos featuring quick recipes, unboxings, meal preps, and festive smoothie ideas.
Stories & Static Posts: Select creators also posted Stories and static carousels—perfect for countdowns to holiday feasts.
3
Retailer Review Integration
Each creator was guided to share an honest review on major retail sites like MediaMarkt, RTV EURO AGD, and Media Expert.
Result: 150 genuine user opinions publicly viewable, enhancing NutriBullet’s credibility and improving organic visibility across e-commerce platforms.
4
Paid Boosts & Viral Content
Top-performing TikTok and Reels content received paid amplification, leveraging the most viral visuals and persuasive creator narratives.
This dual-pronged approach (authentic influencer endorsements + paid campaigns) maximized reach and solidified a relatable brand voice.
5
Ongoing Creator Relationships
Creators whose content or brand fit truly excelled—some hitting tens of thousands of views on a single post—were offered extended partnerships.
Their best materials were licensed for broader use in paid ads, repurposed on NutriBullet’s official channels, and integrated into segmented campaigns targeting various audience subsets.
Rather than shipping products, NanoBuzz coordinated genuine purchases of NutriBullet units across several major retailers, providing each influencer with the ability to post verified purchaser reviews on the retailers’ websites. We tracked everything in one master reporting sheet, staying on top of each influencer’s publication schedule and final results.
Many creators posted Reels or TikTok videos plus bonus content like behind-the-scenes in Stories. This multi-format tactic proved essential for driving holiday excitement and discussion in comment sections.
Collectively, influencer content generated well over 1 million organic views, with some creators alone netting thousands of likes and hundreds of link clicks. Direct link clicks climbed into the thousands, with certain individual creators driving a few hundred clicks per post, showcasing a strong ROI for the brand.
By the end of the campaign, 150 freshly published consumer reviews boosted NutriBullet’s standing across major e-tailers. Shoppers saw authentic feedback right where they purchased, resulting in stronger trust and a noticeable spike in sales.
1M+
VIDEO VIEWS
Over 1M+ Organic Views
Massive reach across Instagram and TikTok, proving that micro-targeted content can break big.
150
REVIEWs
150 Genuine Retailer Reviews
Authentic opinions enriched product listings on MediaMarkt, RTV EURO AGD, and Media Expert, directly supporting purchase decisions.
Top-Performing Creators Went Viral
Several nano and micro influencers hit tens of thousands of impressions each, driving hundreds of link clicks per post—a significant achievement for smaller-scale creators.
Most Successful NutriBullet Holiday Campaign
By comparing year-over-year data, NutriBullet confirmed higher seasonal sales, better brand recall, and stronger credibility than any previous influencer push.
Extended Partnerships & Paid Ads
The brand capitalized on top-performing content, licensing the best videos for paid promotion and re-sharing across multiple digital platforms. This “viral to verified” approach created an even more authentic brand voice and segmented the audience for further expansions.
NanoBuzz delivered above and beyond our expectations. Their attention to detail and strategic execution made this campaign a massive success.
— Nutribullet Marketing Lead
