Influencer campaign reporting you can defend

The report is a sum over records

Every report line traces to publication records: real posts, verified live by our operations team, each carrying its creator, market, platform, format, date, link and metrics. Aggregations, by creator, by material, by platform, by country, are computed over those records. If a total looks interesting, you can open the rows behind it, because the rows are the report.

This record-first approach is why our case study numbers are audit-friendly. ORLEN Paczka's 170+ publications with 6.2M impressions and NutriBullet's 900+ materials from 500+ creators exist as row-level data first and as headlines second. We built the reporting this way after watching the industry get comfortable with numbers nobody could reproduce.

What a standard report includes

The core report covers delivery and outcomes: creators activated, publications verified against plan, reach and impressions with source labels, engagement where platforms expose it, paid amplification results next to organic baselines, and comment analysis when it is in scope. Multi-country programs add per-market sections with consolidated totals.

• Publication log: every verified post with link, date, creator and market
• Breakdowns per creator, material, platform and country
• Organic and paid results on the same records
• Comment analysis chapter with corpus scope stated
• Recommendations for the next wave, grounded in the data above

Depth per platform, not one flat schema

Different platforms expose different truths, and the report respects that. Instagram rows separate feed posts, Reels and Stories, each with its own reach, impressions and interaction fields. TikTok rows carry views, saves and shares. YouTube adds watch time and unique viewers, blog placements add time on page, and Facebook and Twitch have their own field sets. Our internal template tracks well over a hundred distinct variables across these formats, so a Story swipe-up and a TikTok save are never averaged into one meaningless number.

That granularity matters when you plan the next wave. Knowing that Reels drove reach while Stories drove clicks changes the brief you write next quarter, and the report is built to make that visible per creator and per market.

Formats and honesty rules

Reports export as PPTX for presentation, and as XLSX or CSV when your team wants the underlying rows. Mid-flight exports are standard: the report reflects the live state whenever it is generated, so nobody waits for month-end to learn what happened.

Two rules protect credibility. First, source disclosure: metrics from platform APIs, verified links and creator-submitted statistics are labelled as such, and totals state their coverage. Second, no invented benchmarks: we compare your campaign to its own waves and markets, not to industry averages of unknown origin. Where visibility is partial, especially for comment data, the report says so explicitly.