Services
Always-On Creator Programmes: 50 to 1,000 Creators per Month per Country
A campaign creates a spike. An always-on programme creates a baseline. The difference matters most in categories people buy every month anyway: cosmetics, food, pet, household, supplements, services. Instead of three loud weeks a year, an always-on programme puts a steady, predictable stream of creator content into the market with the same brief discipline, the same publication checks and the same reporting every month. NanoBuzz runs these programmes from 50 to 1,000 creators per month per country, with the numbers written into an annual contract.
Monthly waves, not one big flight
The programme runs in waves. Each month a defined number of creators is recruited or reactivated from your community, briefed on the current theme, shipped product where relevant, and published inside a set window. The next wave is already in recruitment while the current one publishes, which is what keeps volume steady instead of lumpy. Waves also make the programme adjustable: seasonal peaks get bigger waves, quiet months get smaller ones, and a product launch becomes a themed wave rather than a separate project with its own kick-off.
A community that compounds
Every wave leaves something behind: creators who already understand the product, content that keeps working, and data about who performs. Members stay in a dedicated community inside our software under your brand, so month six takes less effort than month one and produces better content. Strong performers move into higher tiers with affiliate codes, longer briefs or ambassador roles. Our always-on beauty programme works exactly this way for two brands, NEONAIL and NEO MAKE UP, delivering 75+ publications monthly on an annual renewable contract.
What we commit to, and who runs it
The commercial point of an always-on contract is predictability, so the commitments are explicit and the operational load stays with us.
- Creator and content deliverables per market, agreed monthly in the contract, with a defined measurement plan
- One project manager for the whole programme, across every market it runs in
- Product logistics from our own EU logistics hub, or local purchase with reimbursement
- Client approval of every creator, or delegated approval when speed matters more
- Quality control of every publication before it goes live, against the current month's brief
A reporting cadence your team can plan around
Monthly reporting covers publications with links and dates, reach, engagement, comment themes and sentiment, and delivery against the agreed scope and results against the campaign objectives. Quarterly reviews go wider: benchmarks against other brands in the category, formats that are starting to decay, creators who should move up a tier, and the shape of the next quarter's waves. The same reporting machine produced 170+ tracked publications, 6.2M impressions and 1,652 comments analysed for ORLEN Paczka; on an always-on programme it simply runs every month.
Frequently asked questions
What is the smallest programme that makes sense?
Fifty creators per month in one country is a workable floor: enough for stable content volume and meaningful data. From there programmes scale to 1,000 creators per month per country, and most brands grow into the number rather than starting at it.
How long is the commitment?
Always-on programmes are usually annual with a renewal, because the community effect only shows after a few months. A quarterly pilot is possible when you want to test the model before committing to a year.
How is this different from running campaigns back to back?
Cost and quality. Repeated campaigns recruit strangers every time. An always-on programme builds a community that already knows the product, so briefing gets shorter, content gets better and the cost per publication falls as the programme matures.
Can a programme run in several countries at once?
Yes. Each market gets its own wave size, local creators, local language briefs and local disclosure rules, handled by the local project team, and the results consolidate into one monthly report.
Plan your creator campaign
Send a short brief and get a proposal with creator mix, logistics plan and reporting scope. Or book a 30 minute intro call.