The creator database behind every shortlist

Built from applications, not scraping

Many influencer tools assemble databases by scraping public profiles, which produces breadth without commitment: millions of handles, no idea who would actually work with a brand. Our database is the opposite. Creators join through NanoBuzz Club, fill in their own profiles, declare categories, markets and platforms, and apply to campaigns. Everyone in the pool has raised their hand to do branded work.

That origin changes what the data can include. Beyond public audience numbers, profiles carry what only the creator can provide: shipping details for product campaigns, category preferences, language coverage, rate expectations and consent to be contacted. It is a working operational asset, not a directory.

Track record makes the second campaign better

Every campaign a creator completes with us enriches their record: whether deadlines were met, whether content matched the brief, how many revision rounds were needed, how their posts performed. Recruiters casting the next campaign filter on that history, so reliable creators surface first and chronic no-shows quietly stop being invited.

This compounding history is a real advantage of running many campaigns through one system. Programs like NutriBullet, which activated 500+ creators, and our always-on beauty community feeding 75+ publications a month leave behind thousands of data points that make every following shortlist sharper.

History also protects clients from silent quality drift. A creator whose delivery slips across two campaigns moves down the casting order automatically, long before anyone has to make it awkward, and a creator who improves earns their way back. Recruiters see the trend, not just the latest impression, which keeps shortlists honest about who is reliable right now.

• Self-reported profiles with categories, markets and platforms
• Campaign history: reliability, brief compliance, performance
• Logistics data for product seeding, collected with consent
• Freshness maintained by ongoing campaign applications

What the database is not

It is not a searchable SaaS product, and we do not sell access to it. The database exists so NanoBuzz campaigns cast better and run faster, and clients experience it through its output: shortlists of creators who fit the brief, arrive with context and have a track record we can stand behind.

It is also not static. Creator audiences change, accounts grow and go quiet, and profile data ages. Ongoing recruitment through NanoBuzz Club and the constant flow of campaign applications keep the active pool current, and our recruiters re-verify key data during casting rather than trusting a snapshot from last year.

For clients, the practical payoff is speed with evidence. When a brief lands, casting starts from qualified segments instead of cold research, shortlists arrive with real context, and unusual requirements, a niche category, a specific region, a rare language pair, are answered from data rather than optimism. That is what a working database is for.